The logo uses a combination of pictorial mark and wordmark. The slightly skewed guitar symbol with a heart creates a sense of engagement with Vera’s music and volunteer culture. The The all capitalized text using the Source Code Pro typeface creates a bold and energetic atmosphere.
Simple and to the point.
The color palette consists of two shades of grey as the primary tone with a light beige color for contrast. Accent colors include a bright red and yellow to draw attention and call for action.
Artistic, contemporary, energetic.
Images will be bold, relating to music and art, and includes people to create the welcoming atmosphere.